ISBN: 9780975812259

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Investing In Your Own Business deals with methods and strategies vital in the profitable development and value creation of growing enterprises.

Covers

• Grounds For Success – turning a business into a price maker, not price taker.
• Business Definition – imbedding a distinct identity into a business.
• Cashflow & Liquidity – handling cashflow and liquidity issues well is fundamental in developing a healthy business.
• Managing Risk – in business there is no future in avoiding risks; however the ability to manage risk is the number one hallmark of successful entrepreneurs.
• Assessing Projects – comparing the merits of potential and existing projects is an ongoing activity for dynamic businesses.

• Controlling the Business – all businesses are based on a fixed & variable cost structure. Understanding and influencing the individual cost structure is a good step towards positive financial control of a business.
• Designing Profits – the contribution ratio is a gold key when calculating the potential returns from individual product or service lines and unlocking the profit potential of the whole business.

Investing In Your Own Business covers the critical financial & positioning strategies needed when developing a vibrant business. It is written for those planning a business, starting a business and entrepreneurs seeking to improve the financial returns from an existing business.